In all honesty, I’ve had a very complicated relationship with the fashion industry. Between the environmentally destructive impact and the overall devastation, it’s had on generations of people’s body images, I think it’s beyond time for a change.

  One small way I can do that is by reinterpreting the size chart.  

I wanted to replace the standards of numbers and the shame that comes along with them. Figuring out your size can be a very triggering and distressing thing to do, but reimagining the tags to have cute and dreamy tags takes a bit of that stress away. These new names are meant to empower and make you feel like you, in your clothes!